Season One Begins 01/2025
At Rarity, we believe that true elegance is not just about the clothes you wear but the compassion you carry in your heart. Together, let’s make a difference, one elegant step at a time.
A Journey of Transformation: Rarity is more than just a shopping experience; it’s a journey of transformation. Through our tier system, we invite our customers to embrace conscious consumerism and understand the power they hold to make a positive impact on the world.
Ethical Sourcing: We take pride in ethically sourcing the finest materials for our clothing. Sustainability is at the core of our manufacturing process, ensuring that our garments are not only beautiful but also kind to the planet.
Join the Rarity Movement: We invite you to join the Rarity movement and be part of a community that believes in compassion, empathy, and elegant living. With every purchase you make, you contribute to a greater cause, becoming a catalyst for positive change.
We desire to create apparel that will make the consumer feel unique and help them identify what makes them RARE.
Discover the Origins of Rarity Manufacturing: Our Journey from Humble Beginnings to Fashion Excellence. Learn About Our Passion, Vision, and Dedication to Sustainable Fashion. Or Read more about our tier system and values on our about page.
Hello, my name is Matthew Corradetti, CEO and Founder of Rarity Manufacturing Company. Before I break down the ideology behind the foundation of this company, I would like to tell you a little bit about myself. The start of my journey began in the year 1999, born and raised in the beautiful and transformative city of Oceanside. I was fortunate enough to be raised by two loving parents and am the youngest of three siblings. My family is of the middle class and I have been provided with comfort and ease in everything I would need growing up. I have graduated from San Diego State University with a degree in Civil Engineering. However, they say the greatest individuals often come from a struggle, so where does my struggle stem from. I have been provided with comfort and love, and have a practical bachelor’s degree that could suit my future well, so what could I possibly struggle against. The burden for me is the struggle to not conform to society’s identity of me. To not become apart of a system that does not favor my freedom, socially and financially. I have always desired to be apart of something greater. To leave an impact that will last generations, if not forever. I cannot be average, it does not satisfy me. This reaches into the foundational call to action of the company. Discover what makes you rare!
Let us take a step back into our slogan, “What Makes You Rare?”. When you think about clothing companies like Nike, Adidas, luxury brands like Gucci, and fitness brands like Young LA, But when you think about these companies, do you think they care about you? I am not talking about famous personas or athletes, I am talking about the average consumer. Logically, you should assume “no”. These companies care that you purchase their products and nothing more. Sure they have foundations they can donate to and give back in that way, but they don’t aim to actually care about the average consumer, whether you support their product or not. What if I told you that at Rarity Manufacturing, we care about each and every individual that purchases our products. We believe clothing is more than about what you wear. It can play an important role in displaying what makes you unique. What if I told you we believe it does not just stop at your style. What if it was more significant? Clothing plays an integral role in each and everyday you exist so why not let clothing help better the rest of your life. What if I told you, we don’t want you to pay for your clothing. What if I told you we just want you to take steps in a healthier way to lead your own life and a more compassionate way to impact society, that an exchange of money for a service could never reach significance. What if we told you, you could complete daily tasks that are beneficial to yourself and society. If you achieve enough of those tasks, you could redeem our clothing items. You give only your actions and time to us and we give back. You can identify the characteristics that make you special while also supporting something that will not only benefit you, but society as a whole. Fashioning change, one piece of clothing at a time.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™
